Fidelidade: Covering the everyday
Building relevance for Portugal’s leading insurance brand
With more than 200 years of heritage, Fidelidade is a Portuguese company that partners with over 50 insurance providers worldwide.
Based on their pre-selected partnerships with António Raminhos (comedian), Isabel Silva (TV host and wellness influencer), and Patrícia Mamona (Olympic triple-jump athlete), NEI worked with the brand on a long-term ambassador strategy to strengthen its association with key brand territories (music, pets, and health) while presenting and decoding Fidelidade’s products and services.
Fidelidade: Covering the everyday
Work sneak peek
(2022-2023)
32
Creators
857
Content Pieces
2.2M
People Reached Organically
18M
Organic Impressions
410K
Organic Interactions
Our Work
From 2022 to 2024, we developed an annually optimised, creator-first strategy that considered ambassadors’ life stages, tone of voice, and real-life needs, embedding Fidelidade into their daily routines.
For each territory, we designed a content plan, identified the right audiences (including niche segments), and selected the most effective channels and formats to amplify the brand message, complemented with carefully selected one-off influencers, refreshing and enriching the conversation. Through ongoing content and engaging experiences — such as the Multicare Vitality Run, brand activations at the NOS Alive Festival, the Pet Festival — we celebrated a healthy, fulfilling lifestyle that being covered by Fidelidade enables.
The team
Brand Strategy:
Fidelidade
Ambassador
Strategy, Ideation
& Management:
NEI
Content Creation:
António Raminhos,
Isabel Silva, Patrícia
Mamona & +40
influencers
“Through ongoing content and engaging experiences — such as the Multicare Vitality Run, brand activations at the NOS Alive Festival, and the Pet Festival — we celebrated the healthy, fulfilling lifestyle that being covered by Fidelidade enables.”
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